In parallel with the vision of the leaders of the UAE and Ajman Port & Customs, which focuses on creativity and innovation in the public sector and specifically on improving and supporting the capabilities of our human resources as a strategic long term goal; The Ajman Port & Customs - Creativity & Innovation Charter was launched by H. E. Shk. Mohamed Bin Abdullah Al Noaimi (Head of Ajman Port & Customs Department) in accordance with the Government Innovation Charter. The Creativity & Innovation Charter strives to select qualified and specialized national human resources to plan, oversee, and manage creativity and innovation programs and initiatives in the department via Creativity and Innovation Workgroups. The goal of these workgroups will be to implement Ajman’s Innovation goals and to support and assist creative and innovative minds to implement their ideas. With the goal of abiding by UAE’s vision to implement the culture of customer happiness in government departments and agencies, H. E. Shk. Mohamed Bin Abdullah Al Noaimi (Head of Ajman Port & Customs Department) launched The Happiness Indicator, which monitors the level of customer happiness and satisfaction with the departments services via tablets at each service counter. Customers will also be able to submit their suggestions, complaints, and participate in surveys. H. E. Shk. Mohamed Bin Abdullah Al Noaimi (Head of Ajman Ports & Customs Department) also stated that “the department strives to develop and simplify all of our services to the customers through the latest and most comprehensive e-systems which will allow the monitoring and analysis of customer feedback to reach the highest levels of customer satisfaction and happiness.